ink and printer supplier

Streamlined Operations for Salem Ink and Printer Supplier

Streamlined Operations for Salem Ink and Printer Supplier

Normally, business at Cartridge World in Salem is ramping up during March. Tax season is the busiest time of year for the business, which provides ink and printer solutions for individuals and businesses. But last year, after a stellar first-quarter, tax time was a bust.

“April was terrible because none of that happened,” said Brian Gallagher, president of Cartridge World.

As tax deadlines were extended and offices closed, Cartridge World saw a major shift in business. Years earlier, Gallagher realized that it was more profitable to focus on a business to business sales strategy, rather than business to consumer.