At the beginning of the year, Jack Schrupp was finally ready to launch his sports supplement business. He’d been perfecting his recipe since he was a two-sport athlete at Williams College, searching for a post-workout protein powder that had ingredients he could actually pronounce. After years of sampling products for friends and teammates, and later arranging a supply chain, Schrupp was ready to bring Drink Wholesome into the world. He had no idea how bad the timing was.