Shae Sterrett saw the stress and anxiety brought on in the early days of the pandemic, and she thought she could help. Sterrett had been working for herself for four years in sales and marketing, but she was interested in launching a business focused exclusively on yoga therapy and wellness. The pandemic, Sterrett believed, showed just how critical the need was for services like the ones she could offer.

“In the midst of COVID, there’s this mental health crisis going on,” she said.