therapy

Yoga Therapist Faces Educational, Marketing Challenges

Yoga Therapist Faces Educational, Marketing Challenges

Shae Sterrett saw the stress and anxiety brought on in the early days of the pandemic, and she thought she could help. Sterrett had been working for herself for four years in sales and marketing, but she was interested in launching a business focused exclusively on yoga therapy and wellness. The pandemic, Sterrett believed, showed just how critical the need was for services like the ones she could offer.

“In the midst of COVID, there’s this mental health crisis going on,” she said.

Hanover Start-Up Meets Pandemic Mental-Health Needs, Through Messaging

Hanover Start-Up Meets Pandemic Mental-Health Needs, Through Messaging

As a licensed psychologist and researcher at Dartmouth College, Bill Hudenko knows the importance of — and the barriers to — providing convenient, accessible mental health care. He noticed that the mental health field was moving toward text messaging-based counseling services, but saw there was an alarming lack of research about the efficiency of these programs.