bookstore

Hanover Bookstore and Bar Relies On Book Sales to Get Through

Hanover Bookstore and Bar Relies On Book Sales to Get Through

With so many facets to the business, Still North wasn’t fully opened and operational until February. For a month, business was going great. Levy had hoped that eventually books and other merchandise would make up half of revenue, with food and beverage making up the other half. She thought that food and beverage sales would be stronger to start, but was pleasantly surprised to be just about 50/50 during that first month.

“Book sales have always been stronger than I envisioned,” she said. “I underestimated how much people want to make sure that there’s an independent bookstore in Hanover.”

That would become essential when the pandemic shut down Still North in March. Levy hadn’t planned to focus on a website until the second year of the business, but she quickly created one to fulfill and ship orders. With time, Still North reopened for browsing by appointment, and later for drop-in browsing.