Ryan Lessard

Beer Going Down the Drain

By Ryan Lessard
Granite State News Collaborative

When New Hampshire Governor Chris Sununu, ordered a halt to dine-in services at restaurants and bars the day before March 17th, it was a hit for local craft breweries that had already sold hundreds of kegs of beer to restaurants.

Since then, breweries have struggled with the loss of the wholesale market, and sales from their own taprooms, with some reporting that their wholesale revenue has plummeted 20 percent.

Now, after kegs they sold in early March have languished on unused tap lines statewide, brewers are faced with a new dilemma: many of those kegs are going stale. 

Since no brewer wants an inferior form of their product to be experienced by consumers, potentially harming their brand, they have little choice but to dump thousands of gallons of stale beer down the drain and replace the kegs at their own cost once restaurant business resumes.

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